Thursday, September 03, 2009

3D Over(drive)

Once in a while there comes an endeavour that is iconic, challenging, and a benchmark of an individual or a group's resolve. It may not hold a candle to the numerous spectacular CG projects out in the market but this one has become very personal - in many ways it has reawakened me to the very essence of why I do what I do and why I love doing it despite the odds. Iconic because of what it represents - speed - in a rapidly evolving CG industry the only way for us to compete is to gain such. Challenging - because time was not in our favor, yet what we tried to achieve within that we have done, and more. A Benchmark - as team members' individual resolves were put to the test, indeed only in adversity will one's character emerge.

I have come to realize that CG is not a justification of artistry rather more, as in any profession, a discipline. Quality doesn't demand just time - it demands passion first and foremost. With this in mind - time becomes relative.

To the team that made this possible - and to a large extent the people I respect within the industry - we can all say we've pulled this off quite well. The handshakes, smiles and applause of the ones who gave us this opportunity - the clients - make it all worthwhile.

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1 comment:

Ryan G. said...

intense!..you're d' man chief
*thumbs up*